Welcome to PKCD Business Solutions

PingKarma Custom Designs is a New Small Business Venture so we understand the unique design needs of small business owners, local community groups, and grass-root organizations. Our personalized design solutions are tailored to help you stand out, and make a lasting impression.Our Services Include:

🔹Comprehensive Brand Identity Creation                    🔹Social Media Content and Visual Website Design    🔹Custom Logos and Business Cards                                🔹Promotional Materials and Branded Merchandise        🔹Signage, Menus, Table Tents                                             🔹Employee Apparel and Credentials                                  🔹Product Packaging                                                               🔹Mood Boards, Brand Guides, Color Palettes                     🔹Event/Sales Promotion                                                       🔹Pop Up Shop and Trade Show Booth Design

As owner and designer at PingKarma Custom Designs, my educational background and professional career experience affords me unique insight, enabling me to understand that how your business looks is as important as what your business does. My design philosophy is rooted in consumer psychology and the critical role that visual aesthetics play in driving trust, loyalty, and brand recognition.

At PKCD, we create cohesive and compelling visual identities that not only capture attention but also foster deep connections with your audience. Effective, dynamic, business identity and presentation is often the deciding factor between success and failure in today's competitive small business world.  

We will collaborate with you to craft designs that enhance every aspect of your business, from logos and business cards to comprehensive brand identity systems. We tailor our approach to ensure that every design element aligns with your brand’s values and goals, creating a consistent and powerful visual presence. With our in-depth knowledge of consumer behavior and a keen eye for design, you can be confident that your business will attain brand recognition and begin gaining momentum, even in a crowded market.

Read this linkedin article regarding Brand Identity Statistics for 2024-for a detailed look at the importance of branding and and the powerful effect it has on the success of your business.

PKCD Business Solutions-Raise the Vibe Discount

Small Business September

❤Introducing Small Business September, PKCD's first big promotion. I want to help every small business owner I possibly can!! & I know that Deep Discount is music to my ears these days. I want us to connect, network, and succeed together!!!

❤I am offering  a DEEP DEEP Raise the Vibe Discount for all new PKCD small business clients. From now until September 30, every client that creates an account and commissions PKCD for custom business branding design services in the month of September will receive a 50% discount on those and all future design services commissioned through December 31 2024.

❤In Addition: Any client that negotiates and starts a subscription plan in the month of September for an Artist for Hire Package contracted to start before December 31, 2024 will receive 75% off the contracted price. This is a potential savings of over $2000!!!!

Why? Because...

PKCD is a brand new, born in 2023 small business, Just Like You!!

I am a solopreneur, wearing all the hats while working a remote customer service job and picking up gig work to keep this dream alive, Just Like You!!

I put all my savings into this venture, and I've had to restructure more than once, because some times cash goes out faster than it is coming in, Just Like You!!

I have the knowledge and I have the drive and I believe in what I am trying to accomplish with this business with all my heart, Just Like You!!

And there is no way I could afford design services right now...but I needed a logo, business cards, letterhead, effective branding, social media content, and advertising, Just Like You!!

My business name and logo and website are all original-straight from my imagination, Just Like You!!!

Meaning, the only way to bring it to life is to have it designed and printed, but luckily for me, designing and printing custom content is my special talent. This may NOT be Just Like You, So I want to do it for you!!! At a price you can afford because an effective, impactful brand identity that resonates with your current customer base and ignites the interest of your remaining target audience can add more value to your business than any other practice or tactic. 

Please Note: Design Service Pricing and Discounts do not include the price of products and printing.

 

Use Our Contact Form to Sign up for Services and Secure your Discount!

Unique Design Solutions for Your Business

As you explore our Business Branding Design Services we want to remind you that all of our services are flexible and customizable to suit your specific needs. In addition to branding and promotional designs, we also offer services and products for your next hiring event, charity drive, networking convention, or trade show booth. We provide services for businesses as small as a lemonade stand to as big as you care to dream. We are a small business, so we know about the good, the challenging, and the wonderful of this adventure. We are here to help you speak to the hearts of those that were the catalyst for your dream becoming a reality. It is our honor to create for you designs that will introduce your business to the world and forge a meaningful connection with the people that you knew you wanted to serve when your business was no more than an unspoken thought. 

Business Solution Design Service Packages

All Business Solution Design Service Packages Include:

One-on-One Text, phone, Virtual, or Email Design Consultation              
Print Concierge Services & Product Sourcing                                                                                      Hi-Resolution Design Image Creation                                                                              Resizing, Color Adjustment, and Graphic Placement,                                                and Template Compliant Image Production, Order Prep,                                          Submission, Corrections, Printer Communication,                                                      After Production Services                      

 

Flexible Design Packages & Terms                                                                    Responsive Personalized Service Throughout the Design Process                        Beautiful Digital Catalog Design Presentation                                                          Ala Carte and Add-on Services                                                                                    Standard Domestic Shipping included in most product pricing                            Fast Lane Service for Tight Deadlines                                                                              Raise the Vibe Guarantee: 100% Delighted Every Client, Every Design, Every Time or We Make it Right...No Excuses!                                                      

Business Solutions

Business Design Packages

Contracted Services

Business Design Solutions Pricing

Business Solutions

Our Business Solutions include Design Services for:

Logo Design & Business Cards Make a memorable first impression with a unique logo and professionally designed business cards.

Menus, Gift Cards, Loyalty Cards Enhance your customer experience with beautifully crafted menus, and loyalty/gift cards.

Portfolios & Advertising Solutions Showcase your work and attract new clients with eye-catching portfolios and advertising materials.

Social Media Content Engage your audience with stunning visuals and content tailored for social media platforms.

Website Design & Appearance Create a user-friendly and visually appealing website that reflects your brand's identity.

Business Brand Identity Creation Develop a cohesive and strong brand identity that stands out.

Brand Identity Guides(Print & Digital) Ensure brand consistency with comprehensive brand guidelines.                             

Color & Font Guides Establish a consistent look and feel for your brand with customized color and font guides.                            

Mood Boards  Visualize your brand’s aesthetic and direction with inspiring mood boards.

Product Promotion Boost your product sales with compelling promotional designs.

Leaflets, Flyers & Doorhangers Spread the word with expertly designed leaflets, flyers, and doorhangers.

Promotional Merchandise & Branded Supplies Get your brand out there with branded merchandise and supplies.

Signage & Wayfinding Make a statement with impactful signage 

Business Stationery Packages Equip your office with custom designed stationery.

Corporate Event Supplies Make your events memorable with branded supplies.

Employee Uniforms, Badges & Nameplates Foster a professional environment with branded uniforms, badges, and nameplates.

Awards Recognize achievements with custom-designed awards.

Click below to explore design services offerings for all your business needs

Business Collateral

Logo Design & Business Cards: Starting at $50   

Menus & Gift Cards: 

Menu Design: $100 and up 

Gift Card Design: $40 

Signs and Wayfinding:

Sign Design: $50 and up

Stationery-See Packages

Awards:

Custom Award Design: $50 and up

Website and Online Content

Website Design & Appearance

  Blog Graphics and Ad Banners: $75 each 

  Homepage Design: $150

Website Design: $150/page-or See Packages

Social Media

  Single Post Design - $50 

  Social Media Identity-See Packages 

Branding

Brand Guidelines (Print & Digital)
          Print Brand Guidelines:  $150
          Digital Brand Guidelines: $150
          Combined:  $250

Color & Font Guides(Digital & Print)
          Custom Color Palette: $25
          Font Guide: $25
          Combined Guide: $50 

Mood Boards(Digital or Print)
          Single Mood Board: $75

Packaging Design: $200

 

 

Product Brand Strategy & Story Development: 

Time Line: 2-5 days Minimum

Cost: $300

Deliverables:

-Craft a clear narrative that translates your existing logo and packaging into a broader identity, one that speaks directly to the mindset of your target audience.

-Connect current logo and packaging to create a cohesive identity. -Identification of core design elements to use consistently across all materials.

-Taglines and key messaging ideas tailored to the target demographic.

 

Digital Project Presentations

-as needed throughout project

-with professional mockups, and ad copy, designed for submission to your company owners, officers, stakeholders, and focus groups

Cost: $150 each

-Additional work outside of the package outlined deliverables.

Cost: $26/Hour 

Promotional

Portfolios & Advertising(Digital or Print)

  Portfolio Design: $300 

  Ad Design: $50/graphic 

  Proposal: $300-FlipDeck, Lookbook, Presentations, Service Bids

PKCD Project Progress Presentation(Digital)- $200

Non PKCD Project Progress Presentation(Digital)-$300

Product Promotion (Digital & Print)

  Promotional Design: $75 per graphic 

  Product & Collection Graphics: $250/collection Max 5 Graphics 

Product Collection Digital Catalog: $200

Leaflets, Flyers & Doorhangers 

  Leaflet Design: $50-$150 

  Flyer Design: $50-$150

  Doorhanger Design: $50

Promotional Merchandise & Branded Supplies 

  Merchandise & Packaging Design: $200 per campaign 

  Branded Supplies Design:  $200 per campaign

Contracted Design Services

Tired of spending time hiring a designer every time you need a new ad or are launching a new product?

Are you constantly juggling multiple projects that require expert design solutions? 

Are you a new business owner trying to establish your brand and find new leads?

Are you an established small business struggling to remain relevant in a crowded market?

🆘❗❗♻🌐🆕💲💲🕠🕗🕕🚚🚨🎃🎉🎈🎄🧧🛍🎯🏆📣☎🧲📠

With PingKarma Custom Designs you can have a professional designer on demand for continuous campaigns, seasonal promotions, unlimited design consultation, ongoing market trend research, new product launches, website and social media management, and special event preparations. Our services ensure brand consistency across all platforms, adaptability to market trends, and allows for seamless on demand creation of custom-branded merchandise and promotional materials.

PKCD offers flexible on-demand services, available by the hour, by the project, or on demand for up to a full year with our comprehensive design service subscriptions.  With a subscription, you pay one flat rate for unlimited designs, projects, consulting, and printing services, all professionally delivered when you need them. Unlike sourcing one time design services for each project, a subscription ensures you have priority access to our services, avoiding the frustration of finding us booked when you need us most. It also eliminates the hassle of searching for and vetting multiple designers, orienting them to your brand, negotiating terms, and then hoping their schedule can accomodate your needs. With PKCD’s subscription, your design solutions are seamlessly integrated into your business plan, allowing you to focus on what you do best—caring for your customers and managing your business."

Staying committed to our White Glove Service Standards Contracted Design Services are offered in flexible packages that can be custom tailored to fit your specific needs.

Consistent, professional design is crucial for promoting and representing your small business, especially in the early stages.  Building your brand, establishing its presence online and in physical spaces, and promoting it effectively is an ongoing effort-not a one-time task. Then, as your business grows so will your design needs. Brand Identity needs to be consistently maintained while being regularly tested and refreshed, ensuring you remain familiar to your loyal promoters while captivating the attention of new prospective customers.

Commissioning design services through PKCD guarantees that your content, business collateral, and promotional materials not only stay true to your brand but also resonate deeply with your target audience. Our expertise lies in crafting memorable designs that forge emotional connections, drive brand recognition, foster loyalty, and ultimately boost your revenue by expanding your brand's reach and impact."

Specifications for Artist for Hire Services by the Hour & by Piece Rate are contracted for negotiated terms tailored to your needs.

Design Service Subscriptions Plans include: 

Free Lifetime License on all commissioned designs

Unlimited Designs, Variations and Revisions 

Unlimited Print Concierge Services*   

Unlimited Hours**                                                                       

Unlimited Consultation Sessions(Virtual or On Site)                 

White Glove Customer Service 

PKCD will complete project in the order which they are assigned by client. One-Two project at a time.

Terms and conditions vary and will be negotiated through contract and tailored to your specific needs

Artist for Hire Packages are offered on a first come first serve basis. To ensure that every client receives our full attention and prompt service, Artist for Hire Packages may not always be available. Please contact us for a quote and to check availability.

*Design Service Fees do not include the price of products or other fees associated with printing final products

**Unlimited Hours refers to packages not charging an additional fee per hour. The Designer's exact time commitment and hours of availability will be negotiated in your contract and tailored to meet your individual needs. 

Services by the Hour

$30.00/hour    

Hire PKCD for up to 20 hours a week for consulting services, on-site work, special events, or multiple project needs. 

Designer Piece Rate

$85.00-$120.00  Contract a specific number of new or one-off design pieces to be produced by PKCD over a specific time period for a variety of business needs. Pricing will vary according to complexity and time commitment. 

Design Services Subscriptions

These packages are a great value for businesses with intensive design needs, consistent time sensitive projects, and those last minute "on the fly" design needs that require quick turn around and on demand designer availabilty.

No Commitment Month to Month Subscription- $300/month    Risk Free Contracted Design Services-Cancel, DownGrade, Suspend, Reinstate at anytime without penalty. 

Month to Month with a 90 day Commitment-$200/month   Save $300 when you contract 90 days of design service

6 Month Commitment $1000                                                      Save $800 when you contract 6 months of design service

1 Year Package: $2000                                                            Save $1600 when you contract 12 months of design service   

Valuable Business Branding Design Service Packages

These packages provide comprehensive branding solutions tailored to different levels of business needs, from simple stationery design to full brand identity overhauls and event-specific branding. Let me know if you need more specific details or adjustments for any of these offerings!

Services you will find in our Business Solutions Packages include:

Logo Design: A custom logo that represents the brand's values and mission.
Visual Identity System: Comprehensive design including color palettes, typography, and imagery style.
Brand Voice & Messaging Design: Development of tone, voice, and key messaging points.
Brand Guidelines: A document outlining the use of logos, fonts, colors, and messaging.
Stationery Design: Business cards, letterheads, and envelope designs.
Social Media Assets:Profile Images, Cover Photos, Banners, Blog Graphics, Favicons, Email and Post Templates tailored to the brand.

Catalog and Menu Design

Digital Brand Guidelines:
Logo Usage Rules: Guidelines on how the logo should be used across various digital platforms.
Color and Typography Standards:Specifics on digital-safe colors and web fonts.
Imagery and Iconography: Guidelines on image styles, icon use, and visual elements.
Digital Assets:Templates and guidelines for social media, email signatures, and other digital materials.
Tone of Voice for Digital Communication: Guidance on maintaining the brand’s voice in digital communications.

Business Brand Identity Packages

Full Brand Identity Packages:

Timeline: 3-4 Weeks with Flexibility Dependent on Client and Designer availability, revision rounds, and print servicing

 

Starter Package: $300 +the price of products
Perfect for new businesses looking to establish a basic but cohesive brand identity. 

Starter Package Deliverables:

   Logo Design: A unique logo that captures the essence of your         business. 

   Catalog Summary Design: A single-page design that lists your       brand's services or core products cohesive with your brand style

   Basic Stationery: Includes business cards and a branded                 letterhead 

   Social Media Launch Graphics: Branded templates for an initial     social media presence profile photos, cover photos, one post             template or banner (e.g., Facebook, Instagram, plus one                   additional platform of your choice) 

   Basic Brand Guidelines: A simple guide covering logo use, basic     color palette, and font recommendations.

Growth Package: $800 +the price of products 
Ideal for growing businesses needing more comprehensive branding materials.

Growth Package Deliverables: 

   Logo Design and Variations: Main logo, secondary logo, and         icon or nameplate versions. 

   Expanded Catalog Design: Multi-page catalog of services or           product offerings, and 2 specials inserts. 

   Full Stationery Set: Business cards, letterhead, envelopes, and       compliment pieces. 

   Social Media Package: Custom-designed templates for regular       posts, stories, and ads. 

   Branded Collaterals: Branded Print Promotions, loyalty cards,         gift cards, and packaging design. 

   Basic Website Design: A simple, visually appealing website with     up to 3 pages (home, services, contact).

   Digital Brand Guidelines: Covers logo use, color palettes,               typography, and digital asset guidelines.

Premium Package: $1,500 +the price of products
For established businesses looking for a complete brand overhaul or launch with all the bells and whistles. 

Premium Package Deliverables:

   Full Brand Identity: Includes a comprehensive logo suite, color       palette, typography, and iconography. 

   Advanced Catalog Design: Custom Service or Product Catalog       including seasonal, promotional, and special event inserts(print or     digital) 

   Enhanced Stationery Package: All items from the basic set,           plus presentation folders, notepads, and email signature designs.

   Social Media Content Creation: Custom graphics and content       planning for a 12 month of posts, including featured products and     promotions. 

   Promotional Materials: Flyers, posters, banners, and in-store         signage. 

   Website Design & Setup: A robust, mobile-friendly website with     up to 5 pages, including a blog or news section. 

   Advanced Brand Guidelines: A detailed guide covering all brand     elements, usage rules, and applications.

   Packaging Design: Custom packaging for in person and/or             shipping purposes, product packaging, promotional packaging

Add-On Services:

Custom Sign Design: $200 

Event Branding:  $300-$700+the price of products (special promotions, grand openings, product launches) 

Seasonal Catalog Updates:$100 - $200 per update

Branded Apparel Design: $100 - $250+the price of products

Brand Refresh and Rebranding Packages   

Brand ReFresh Package: NON PKCD $500 

                                        PKCD Brand $250

Insights Report-on current performance across 2 platforms

Updated Logo-1 revision, plus a Seasonal Logo, includes edits for placement on all digital collateral 

Refresh on Colors-to include shade or seasonal changes 

Refresh  Marketing Collaterals: Logo Refresh Placement on business cards, letterheads, brochures, etc.

**Cost for Printed Products is not included

Complete ReBranding Package: NON PKCD $1000                                                                          PKCD Created Brand $500
Brand Audit: Analysis of the current brand, including strengths, weaknesses, and market position.

New Logo Design: Complete New, or Redesign or Refinement of the existing logo.

Visual Identity Update: Revamp of color schemes, fonts, and overall brand aesthetics.

Updated Brand Guidelines: Revised guidelines to maintain brand consistency across all platforms.

Revised Marketing Collaterals: Redesigned business cards, letterheads, brochures, etc.

Launch Strategy: Planning for announcing and rolling out the rebranded materials to the public.

**Cost for Printed Products is not included

Business Stationery and Collateral Packages

Basic Stationery Package: $150 +the price of products   

Business Card Design: Custom design reflecting the brand identity.

Letterhead Design: A branded template for professional correspondence.

Envelope Design:Matching envelopes for a cohesive brand presentation.

Compliment Selection: A simple, branded notepad or form for informal communication.

Advanced Stationery Package $400 +the price of products
Includes All Basic Stationery Services, plus:

Notepad Design: Branded notepads for internal or client use.

Presentation Folder Design: A professional folder design for presentations and documents.

Invoice/Receipt Template:Branded templates for financial documents.

Email Signature Design:A consistent and professional email signature.

Event Branding Package

 

Event Branding Design Package: $200-$600                                                                                              +the price of products
Event Logo and Theme:Custom design for the event’s unique branding.
Event Collaterals:Flyers, brochures, posters, and banners for event promotion.
Digital Assets for Event:Social media graphics, email headers, and event invitations.
Signage and Wayfinding: Branded signs, directional aids, and event space graphics.
Merchandise Design: Branded items like t-shirts, lanyards, badges, or swag bags.
Presentation Templates:Branded slides or presentation materials for speakers.

Restaurant-Food Service Business Branding Packages

 

Starter Package: $300 - $500 +the price of products
Perfect for new food businesses looking to establish a basic but cohesive brand identity.

Logo Design: A unique logo that captures the essence of your business.
Menu Design: A single-page menu design that reflects your brand’s style.
Basic Stationery: Includes business cards and a branded letterhead.
Social Media Launch Graphics: Branded templates for an initial social media presence (e.g., Facebook cover, Instagram post template).
Basic Brand Guidelines: A simple guide covering logo usage, basic color palette, and font recommendations.                                         Two Branded Supplies Designs: Table Covers, Kitchen Tools, Labels, Decor, Signage and Wayfinding, Payment Trays, Bar Mats, Rugs, Napkins, Glassware, Packaging, To Go Supplies

Growth Package: $800 - $1,200
Ideal for growing food businesses needing more comprehensive branding materials.                                                                        Logo Design and Variations: Main logo, secondary logo, and icon versions.
Expanded Menu Design:Multi-page menus, drink lists, and specials inserts.
Full Stationery Set: Business cards, letterhead, envelopes, and compliment slips.
Social Media Package: Custom-designed templates for regular posts, stories, and ads.
Branded Collaterals: Table tents, loyalty cards, gift cards and take-out packaging design.
Basic Website Design: A simple, visually appealing website with up to 3 pages (home, menu, contact).
Digital Brand Guidelines: Covers logo use, color palettes, typography, and digital asset guidelines.                                          Four Branded Supplies Designs: Payment Trays, Bar Mats, Rugs, Napkins, Glassware

Premium Package: $1,500 - $2,500
For established food businesses looking for a complete brand overhaul or launch with all the bells and whistles.                            Full Brand Identity: Includes a comprehensive logo suite, color palette, typography, and iconography.
Advanced Menu Design: Custom, detailed menus including brunch, seasonal, or special event options.
Enhanced Stationery Package: All items from the basic set, plus presentation folders, notepads, and email signature designs.
Social Media Content Creation: Custom graphics and content planning for a month of posts, including featured products and promotions.
Promotional Materials: Flyers, posters, banners, and in-store signage.
Website Design & Setup: A robust, mobile-friendly website with up to 5 pages, including a blog or news section.
Advanced Brand Guidelines: A detailed guide covering all brand elements, usage rules, and applications.
Unlimited Packaging Design: Custom packaging for take-out boxes, coffee cups, bakery bags, etc.                                               Unlimited Branded Supplies Designs: Table Covers, Kitchen Tools, Labels, Decor, Signage and Wayfinding, Payment Trays, Bar Mats, Rugs, Napkins, Glassware

Add-On Services:
Custom Signage Design: $200 - $500
Event Branding (for special promotions or openings): $300 - $700
Seasonal Menu Updates:$100 - $200 per update
Branded Apparel Design (e.g., uniforms, aprons): $100 - $250

 

Employee Uniform and Identification Packages

Uniform Design Package: $100-$250+price of products-hats, aprons, shirts, vests, etc.

Staff Name Package: $50 - $150+price of products-name tags, badges, door plates, desk plates 

Complete Staff Design Package: $300 +the price of products-uniforms, swag, flair, credentials, assignment sheets, photos, identity, Meet the Staff, etc.   

Promotional and Marketing Design Packages

Business Solutions you will find in our Promotional and Marketing Solutions Packages include:

Website Design and Online Content 

Social Media Kits

Seasonal Promotions

Email Marketing

Website Design & Online Content Packages

Starter Website Package: $500

Perfect for individuals or small businesses looking to establish an online presence with a simple and professional website.                    Basic Website Design:A clean, mobile-responsive website with up to 3 pages (e.g., Home, About, Contact) Host and Platform of your choice
Custom Design: Tailored design that reflects your brand’s style and identity.
Content Integration: Basic content upload and formatting for provided text and images.
Social Media Integration: Links to social media accounts for easy access.
Basic SEO Setup: Initial setup for search engine optimization to help your site get found.
Contact Form: Simple contact form for inquiries.
Basic Training: A quick training session to help you manage your website content.

Growth Website Package: $1250
Ideal for growing businesses needing a more robust website with additional features and functionality.                                                Custom Website Design: A fully customized, mobile-responsive website with up to 5 pages (e.g., Home, Services, Blog, About, Contact). Host and Platform of your choice
Enhanced Content Integration: Professional integration of text, images, and videos with design adjustments for better presentation.
Blog Setup: A blog or news section to keep your audience engaged with 6 Blog Graphics coordinated to your content to be released according to your schedule
Advanced SEO Setup: Enhanced SEO strategies, including keyword optimization and meta descriptions.
Basic E-Commerce Functionality: Setup of a small online shop with up to 10 products.
Social Media Feeds: Live feeds from social media platforms displayed on your website.
Analytics Setup:Integration with Google Analytics for tracking website performance.
Custom Contact and Signup Forms: Tailored forms to capture leads or sign-ups.
Support & Maintenance: One month of basic support and maintenance.

Premium Website & Online Identity Package: $2500
For established businesses looking for a complete online identity overhaul and a high-functioning website.                                          Full Custom Website Design: A bespoke, mobile-responsive website with up to 10 pages, designed to offer a seamless user experience.
Comprehensive Content Creation: Copywriting and design services for engaging, SEO-friendly content.
Advanced E-Commerce Setup: Full e-commerce functionality with product pages, payment gateways, and inventory management.
Online Booking/Reservations: Integration of booking systems for services or reservations.
Custom Graphics and Icons: Unique visual elements and icons that align with your brand.
Branding & Identity Integration:Consistent design that ties together your website and overall brand identity.
Advanced SEO & Digital Strategy: In-depth SEO optimization and digital marketing strategy consultation.
Membership/Subscription Features: Options for gated content or membership subscriptions.
Email Marketing Integration: Setup for newsletters or automated email campaigns.
Advanced Analytics & Reporting: Detailed insights into your website’s performance, user behavior, and conversion tracking.
Comprehensive Brand Guidelines (Digital): A guide for maintaining your brand’s consistency across digital platforms.
Extended Support & Maintenance: Three months of ongoing support and maintenance.

Add-On Services:
Website Copywriting: $100 per page
Additional Website Pages:$100
Custom Integrations (CRM, Booking Systems): $200 - $500
Website Redesign or Overhaul: $100-$300/page
Ongoing Maintenance Packages: Starting at $100/month

Social Media Content Package: (10 posts): $200 - $500                      created and delivered according to your chosen schedule

Web Graphics Package- (5 Graphics):$100-$250 Banners, Blog Graphics, Product & Collection Graphics, Sales Graphics, Seasonal, About Graphics, Ad Templates, Post Templates, Email Graphics  

Online Identity Creation   

Social Media Launch Graphics: $300-Branded templates for an initial social media presence profile photos, cover photos, one post template one banner (e.g., Facebook, Instagram, plus one additional platform of your choice).

Custom-designed templates: $75 for regular posts, stories, and ads

Social Media Promotional Package: $1200 Custom graphics and content planning for 12 month of posts across two platforms, including featured products and promotions

Email Marketing Packages

Starter Email Marketing Package: $300 
Ideal for businesses new to email marketing or looking to establish a basic email communication strategy.

Email Template Design: One custom, mobile-friendly email template that reflects your brand’s style.
Welcome Series Setup: A simple automated welcome email sequence (up to 3 emails) to greet new subscribers.
Content Strategy Consultation: Basic guidance on crafting engaging email content.
List Segmentation: Initial setup of audience segmentation to target specific groups within your subscriber list.
Basic Analytics Integration: Integration with email analytics to track opens, clicks, and basic performance metrics.
Subscription Form Design: Custom signup form to attract new subscribers.

Growth Email Marketing Package: $800 
Designed for growing businesses that want to expand their email marketing efforts with more advanced features.

Multiple Email Templates:Up to 3 custom templates for different email types (e.g., newsletters, promotions, announcements).
Automated Drip Campaigns: Setup of automated drip campaigns for lead nurturing, product education, or customer retention (up to 5 emails).
Advanced Segmentation & Personalization: Detailed audience segmentation and personalization strategies to increase engagement.
Content Creation Assistance:Support in crafting email content, including subject lines, body text, and calls to action.
A/B Testing Setup: Implementation of A/B testing to optimize email performance (e.g., subject lines, send times).
Comprehensive Analytics & Reporting: Detailed reporting on email performance, including insights on open rates, click-through rates, and conversions.
Re-engagement Campaign:Strategy and design for re-engaging inactive subscribers.

Premium Email Marketing Program: $1,500 
For businesses seeking a comprehensive, fully integrated email marketing program with robust automation and advanced strategies.

Full Email Campaign Design:Complete design and execution of monthly campaigns, including newsletters, promotional emails, and special announcements.
Comprehensive Automation Workflows: Advanced automation for customer journeys, including welcome sequences, product recommendations, cart abandonment, and post-purchase follow-ups.
Dynamic Content & Personalization: Use of dynamic content blocks for highly personalized emails based on user behavior and preferences.
In-depth Content Creation: Full content creation services, including copywriting, design, and multimedia integration.
Enhanced A/B Testing & Optimization: Advanced testing of email elements to continuously improve engagement and conversions.
Integration with CRM & Sales Tools: Seamless integration with CRM systems and sales tools for deeper insights and customer tracking.
Advanced Analytics & Performance Insights: Regular performance reviews and data-driven recommendations for optimizing strategy.
Comprehensive Brand Guidelines (Email): Detailed guidelines for maintaining brand consistency across all email communications    Ongoing Support & Management:Monthly support for strategy refinement, content updates, and list management.

Add-On Services
Additional Automation Sequences: $200 - $400 per sequence
Custom Newsletter Design: $100 - $200 per template
Subscriber List Clean-Up: $150 - $300
Email Deliverability Audit: $200 - $400
Ongoing Email Campaign Management:Starting $150/month

 

Seasonal Promotions Package           

One Year of Digital Promotions: $3200                                     

(12 Campaigns w/ 6 graphics each)  Delivered as a package for you to release according to your promotional schedule                 

One Year of Print Promotions: $3700+the cost of products   

(12 Campaigns w/6 Products each) Flyers, In Store Ads, Signs, Doorhangers, Merchandise, Packaging, Bag Stuffers, Display Ads) Delivered as a single package for you to post/send according to your promotional schedule                     

New Product Launch/Branding/Sampling Campaign Package

4 Phase Launch Package:

Timeline: 3-4 Weeks with flexibility dependent upon revision rounds and print servicing

Cost: $1150+the cost of products with flexibility dependent on final deliverables

Deliverables:

Phase 1:

Product Brand Strategy & Story Development: 

Time Line: 2-5 days Minimum

-Craft a clear narrative that translates your existing logo and packaging into a broader identity, one that speaks directly to the mindset of your target audience.

-Connect current logo and packaging to create a cohesive identity. -Identification of core design elements to use consistently across all materials.

-Taglines and key messaging ideas tailored to the target demographic.

Phase 2:

Product Campaign Collateral Creation:

Timeline: 4-7 days minimum+printing and shipping time 

Deliverables:

-Design a shareable display box or other packaging for your sampling initiative, product launch, or ad campaign

-Branded collateral ie: glossy, two-sided postcards- stickers, and clever POS materials(coupon campaign, reward/referral link campaign) designed to encourage social sharing, public display of branded merch, and unboxing videos to drive word-of-mouth buzz. -

-Digital assets & social media kit for promotion of the campaign.

Phase 3:

Branded Merchandise Design Elements & Promotional Design Creation

Timeline: 5-7 days minimum+printing and shipping time

Deliverables:

-T-shirt, coaster, sticker, coozie, swag, merch designs that are not only visually compelling but also serve as conversation starters 

-Printed Products according processed submitted and delivered according to your specifications     

-Merch designs will align with the brand's existing identity and taglines, building recognition and affinity with the brand through each piece.

-Mockups for merchandise presentation and promotional use.

Phase 4:

Review & Revisions, Printing Concierge Service

Timeline: TBD 

Deliverables:

-Unlimited rounds of revisions for all deliverables across Phases 1-3 to ensure alignment with brand vision and client satisfaction.

-Final Designs Delivered as High Resolution Digital Files

-Product Sourcing and Submission to Print Service Provider according to client specifications

-Ownership Rights and Licensing of all designs

 ADD ONS:   

-Digital Project Presentations

Time Line: 5 days

Cost: $150 each

-as requested throughout project

-with professional mockups, and ad copy, designed for submission to your company owners, board, team, officers, stakeholders, and focus groups

-Additional work outside of the package outlined deliverables

Time Line: TBD

Cost: $26/Hour 

PKCD Business Solutions-FAQs

What types of businesses do you typically work with?

Coming September 1, 2024-Very Deep Discounts for Small Business Clients!!

We accept quote requests from any size or type of Business. Signs for your 1st Grader's Lemonade Stand? Absolutely!!! 1000 branded folders, pens, water bottles, and tote bags for your annual small business convention? We can do that!!

As a Small Locally Owned Business, PingKarma Custom Designs is focused on the small business community. Our pricing, our expertise, and our capabilities are currently best suited to service small businesses, start ups, non profits, and community groups. However, we are always open to working with any size or type of business, organization, or corporation. After all, if we do this right...PKCD and our Small Business Clients won't be "small" for very long.😉😊

 

 

 

 

 

PKCD is committed to never partnering or promoting business clients with unethical and/or illegal business practices and products. Please visit our Raise the Vibe Kindness Initiative page for information on our commitment to creating a kinder world through ethical business practices and partnerships.  

How do you handle collaborations with clients on design projects?

Our design process is centered around connection with you, your vision, and your business' success. With stress free online, text, virtual, or phone consultations, efficient and well scheduled email communication, consistent client feedback, flexible revision policy, and project timeline updates, we keep our clients involved & informed without encroaching on their valuable time.  Delighting our clients by bringing their vision perfectly to life is our priority and requires we develop a personal connection with you and your vision. Our collaboration model allows for you to review and provide feedback on your proofed designs at your convenience. Allowing you to focus on running your business while still providing the active participation throughout the design process necessary to ensured your finished design and products are exactly how you imagined them.

What is Business Collateral? Do I need it?

What is Brand Identity:

Effective brand design combines strategy, psychology, and story to nail one of the most important elements of branding: the first impression.-Brand Collateral is a term used for the materials you use to represent your business and tell your story.

PKCD's Brand Indentity and Collateral Offerings

  • Logo Design & Business Cards: Make a memorable first impression with a unique logo and professionally designed business cards.

🔹Mascots can increase brand loyalty, boost brand recall, and provide a way for brands to differentiate themselves from the competition.

  • Menus & Gift Cards: Enhance your customer experience with beautifully crafted menus, table tents, and gift cards.(digital & print)
  • Portfolios & Advertising: Showcase your work and attract new clients with eye-catching portfolios and advertising materials.(digital & print)

🔹Consistent messaging across advertisements, social media platforms, and professional networks like LinkedIn is essential to branding in 2024. When a brand breaks character, it sends a red flag to current and future customers.

  • Social Media Content: Engage your audience with stunning visuals and content tailored for social media platforms.

🔹94% of marketers believe that personalized marketing has a positive effect on brand-building (Salesforce)

🔹People crave connection with the brands they love. Personalized marketing allows brands to better connect with current and future customers. 82% of marketers believe it can even increase customer advocacy.

  • Website Design & Appearance: Create a user-friendly and visually appealing website that reflects your brand's identity.

🔹Consumers expect exceptional design across sales and marketing collateral, with 45% emphasizing its importance. Prioritizing aesthetic appeal is essential for capturing attention and standing out in a competitive landscape.

  • Color & Font Guides: Establish a consistent look and feel for your brand with customized color and font guides.(digital & print)

🔹Consumers are 81% more likely to recall a brand’s color than remember its name (Reboot)

🔹Reboot created names and logos for 5 fictional brands and gave participants 10 minutes to study them. 78% remembered the brands’ primary colors while only 43% remembered the names.

  • Mood Boards: Visualize your brand’s aesthetic and direction with inspiring mood boards.(digital & print)
  • Product Promotion: Boost your product sales with compelling promotional designs.(digital & print)

🔹59% of consumers would wait for products to be back in stock at their favorite brand's store or website rather than shopping elsewhere, highlighting the strength of brand loyalty.

  • Leaflets, Flyers & Doorhangers: Spread the word with expertly designed leaflets, flyers, and doorhangers.

🔹Research shows that 57% of consumers will spend more with a brand when they feel connected to that brand and 76% of consumers will choose that brand instead of a competitor if they feel an authentic connection.

  • Promotional Merchandise, Branded Supplies, & Signage:Get your brand out there with branded merchandise and supplies.

🔹Visual elements heavily influence first impressions, with 55% of brand impressions being based on visual aspects. Investing in a visually appealing brand identity is essential for creating a positive and memorable impression.

  • Rebranding Services: Confession..I have redone my branding twice already, not complete makeovers but significant changes. Each time it is better and cleaner and more appealing. Major Corporations are always rebranding-modernizing, responding to consumer opinions and market research results. Make your branding better with our Rebranding Refresh Services
  • Business Brand Identity Creation: Develop a cohesive and strong brand identity that stands out.(digital & print)

🔹Brand consistency can increase revenue by 10-20% (Lucidpress)

🔹Staying on-brand can boost companies’ bottom lines. Lucidpress surveyed 452 industry pros for their insights on brand consistency. 32% reported that consistent messaging increased brand revenue by over 20%.

  • Brand Guidelines (Print & Digital): Ensure brand consistency with comprehensive brand guidelines.

🔹Conflicting brand usage can lead to a 56% decrease in brand recognition, resulting in confusion among consumers. To mitigate this risk, businesses must prioritize coherence in their branding strategies and messaging to maintain a strong and memorable brand presence.

  • Business Stationery Packages: Equip your office with custom-designed stationery.
  • Trade Show Booth & Pop Up Shop: Custom designed "traveling store front" Tents, EZ Ups, Ad Flags, Banners, Promo Swag, Flags, CutOuts, Photo Booths-- Grab the attention of event attendees and fellow merchants.

🔹Pop Up Shops are a great way to get out in the community and introduce yourself to your customer base.

🔹When your branding is impactful, prominently displayed, and your product or services are well represented, People will notice, they will remember, and they will return 

  • Corporate Event Supplies: Make your events memorable with branded supplies.
  • Employee Uniforms, Badges & Nameplates: Foster a professional environment with branded uniforms, badges, and nameplates. Uniforms not only help your customer know who can help them, but they foster productivity and a sense of responsibility amongst your staff. 
  • Awards: Recognize achievements with custom-designed awards.

🔹Remember that your staff is a wonderful asset for building your brand, your reputation, and word of mouth advertising. Treat them like the valuable asset they are. And make sure you walk the walk...A staff that speaks highly of their boss and the company, that truly believes in the company's vision and mission statements, and are genuinely happy to be at work are a testament to your authenticity, values, and your brand's trustworthiness. 

Ready to Get Started?

Contact us today to discuss your custom business design needs and take the first step towards a stronger, more vibrant brand presence!

 

Why would I need a design services subscription for my small business? Once I have my brand identity created can't I just reproduce the images since I have the Lifetime License? Can't I just call PKCD when I need something new designed? 

💲💲💲First and Foremost, contracting Design Services through PKCD's subscription style service will save you a substantial amount of money as compared to hiring us on a per project basis.

📅🤬🚫Additionally, a subscription ensures you have priority access to our services, avoiding the frustration of finding us booked when you need us most.

🕵️‍♀️⏱💸A subscription completely eliminates the hassle of searching for and vetting multiple designers, orienting them to your brand, negotiating terms, and then hoping they have availability when you need them.

"Commissioning design services through PKCD guarantees that your content, business collateral, and promotional materials not only stay true to your brand but also resonate deeply with your target audience. Our expertise lies in crafting memorable designs that forge emotional connections, driving brand recognition, fostering loyalty, and ultimately boosting your revenue by expanding your brand's reach and impact.

Professional Design Services are an integral part of any successful Business Plan from ideation to launch and throughout the life of your business

Starting Out:                                                                          Consistent, professional design is crucial for promoting and representing your small business, especially in the early stages. Building your brand, establishing its presence online and in physical spaces, and promoting it effectively is an ongoing effort—not a one-time task. With our Artist for Hire services, you can have a professional designer on demand for continuous campaigns, seasonal promotions, consulting services, product launches, website/social media management, and event preparations.

As you grow:                                                                              Contracted Design Services ensure brand consistency across all platforms, adaptability to market trends, and the creation of custom-branded merchandise. Fresh,impactful but consistently familiar designs are fundamental in driving customer engagement, loyalty, and retention. 

Support in Times of Change and Challenges                            PKCD's Business Design Services will support you in crisis management, personal life events, and market instability. We will help ensure your brand remains relevant against new and agggressive competition, oversee the rebranding or refresh of your brand as your company ages and social trends change. Additionally, as new technologies emerge and consumer behavior fluxuates, your target audience or even the purpose of your business may change. Our designers ensure your content stays optimized and accessible. We collaborate with you on visual strategies that will resonate with the proper audience and keep you aligned with your long-term growth plans so your business can weather whatever weather comes it's way, for many generations to come.

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Ready to elevate your business with custom design solutions?

Contact us today to discuss your vision and let us bring it to life with our white glove customer service.